Three Pillars of a Media/Publishing Company

Questions:

• Where should product be depicted?
• Is product an extension of the journalism (newsroom)? In this way of thinking, all products including Web, mobile and all other digital products are primarily newsroom products. Or:
• Is product part of technology and development? In this way of thinking, product is primarily product development. Or:
• Is product a business-side function that manages multiple stakeholders including the newsroom, technology, sales and marketing? Or:
• Taking the business-side approach in the previous point to the next level, is product a general manager function, and should be depicted at the intersection of all three pillars along with the publisher, finance and HR?