Louis Cho, Co-Founder & Managing Partner, Elevate FI

Testimonial

Louis Cho shared this recommendation for Rajiv on May 14, 2020 via LinkedIn:


Rajiv is one of the most inspirational leaders and visionaries I have ever had the pleasure to work for. I worked as a consultant supporting the analytics efforts of his team in Product, Design and Engineering while he was the Chief Technology and Product Officer at WSJ. During that time, I helped support his team by generating product insights using data and analytics to help optimize product performance and understand user behavior in order to increase user habits and product stickiness. I also helped in the measurement and tracking of OKRs - a key performance initiative he was leading that gained company-wide adoption.

I saw first hand Rajiv’s passion and commitment to continually share his vision for the team, his desired impact on the organization, and his mastery of bringing different teams together. It was so clear the impact his leadership style - compassionate and motivational - had on his teams, fostering collaboration, idea sharing and team togetherness. Rajiv always made me feel like I was a member of his team, never a consultant. He always went out of his way to check-in with me regularly, including me in his team meetings/offsites/workshops, and allowing me (in fact encouraging me!) to represent as part of his team at key company-wide meetings.

I will always be appreciative of his support and mentorship. Rajiv would undoubtedly be an incredible leader at any organization, and I absolutely hope to have an opportunity to work with him again. He is a leader who genuinely cares about his team. He is a person of deep integrity. He is a person who will always have your back. He is one of the most knowledgeable people in his field (and in general!). He is a humble award-winning product expert. Above all, he is one of the most nicest and fun-going people I’ve had the pleasure to work with; sharing Game of Thrones anecdotes during the final season was priceless!


Louis worked as a consultant supporting analytics for Rajiv’s Product, Design and Engineering team at The Wall Street Journal. His career spans 25+ years in data analytics and customer experience. He founded Nexus AI, served as Chief Experience Officer at CPA Canada (transforming engagement for 220,000+ members) and at Affinity Credit Union (delivering a 64% reduction in customer acquisition costs). Louis holds an MBA from Rotman School of Management at the University of Toronto with additional certifications from Harvard Business School, IBM, and MIT. He is now Co-Founder & Managing Partner at Elevate FI.